What you’ll learn
- Fundamentals of generative artificial intelligence (AI)
- Benefits and challenges of using generative AI in marketing
- How to use ChatGPT to improve your marketing content
- Professional secrets to writing the perfect prompt
- How to create a workflow to speed up content production
- Essential AI writing and editing tools
Requirements
- Access to a computer with a stable internet connection: Students will need a reliable computer and internet access to view course content and utilize AI writing tools are needed.
- Curiosity and willingness to learn: Students should be eager to explore the world of creative AI tools, experiment with new techniques, and embrace the potential of AI-generated marketing content.
Description
Master the use of groundbreaking generative AI writing tools to be more productive, save time, and improve your marketing writing.Do you want to learn how to create more written content faster using tools like ChatGPT, Google Bard, and others? Then this course is for you!
Welcome to Revolutionize Your Marketing Content Writing With AI, an online course designed to help you harness the power of creative AI writing tools and revolutionize your content marketing.
Whether you’re a marketing or advertising professional, small business owner, freelance writer, or just passionate about learning how AI can help you become a better writer, this course will unlock the secrets of using these innovative tools.
What will you learn in this course?
Generative AI Fundamentals
The course will teach you the fundamentals of what’s known as generative artificial intelligence — generative AI. It is the foundation on which tools like ChatGPT and others are built.
Benefits and Challenges of Using AI
Generative AI offers many benefits, but it’s not without challenges. You will learn both the pros and cons of using this new medium.
How to Use ChatGPT
ChatGPT is the standard bearer of the generative AI writing ecosystem. You will learn everything you need to know to become a more productive, efficient writer.
Generative AI Prompts
You will become a prompting pro — the instructions you give the AI tools like ChatGPT to create content. We will unlock the secrets to creating the perfect prompt and share examples of several of the more popular prompt types.
Workflow Automation
You will also learn how to create a workflow to automate and speed up the content production process. I’ll show you the one I use.
AI Writing Tools
We will do a deep dive into the AI tools I use every day to write and edit content. And we will overview some of the more popular content-writing tools that you may want to consider.
AI Writing Examples
Throughout the course, I will provide plenty of marketing-related examples to illustrate how to use these tools effectively.
Job Security
There is a concern among many writers and marketers that AI will take their jobs. However, I like to think of it this way: AI won’t take your job; someone who understands how to use these tools will. Let that someone be you.
If you progress through all the lessons in this course, I promise you will learn everything you need to know to become more productive, efficient, and, dare I say it, a better writer than ever.
How can marketing professionals use generative AI?
Content Creation
Generative AI can help in creating engaging content for blog posts, social media posts, and more. It can generate new ideas based on the patterns it’s learned from previous successful content.
Personalized Emails
AI can help craft personalized emails to customers based on their preferences and browsing history. This can help drive engagement and increase conversion rates.
Customer Service
Generative AI like ChatGPT can be used to power customer service chatbots. These chatbots can provide instant, 24/7 customer support and handle common inquiries, freeing up human agents for more complex tasks.
Market Research
AI can be used to analyze customer reviews and social media posts to generate insights about consumer behavior and preferences.
Ad Creation
Generative AI can also help create compelling ad copy optimized for conversion.
Get instant access to:
- Easy-to-watch, informative video lessons
- Interactive quizzes to test your comprehension
- Practical downloadable resources
- Lifetime access to the course & any updates
Who is your instructor?
This course is taught by Paul Chaney, a veteran content marketing professional and owner of Prescriptive Writing, which specializes in writing and editing content for B2B brands and agencies. Paul uses AI tools daily to be more productive and efficient in creating marketing content.
Enroll now and embark on a journey to be more creative, supercharge your workflow, and stay ahead of the curve in the world of generative AI writing.
Who this course is for:
- Marketing professionals seeking to understand how to integrate AI writing tools like ChatGPT into their content marketing strategy.
- Small business owners who need to create more marketing content but lack the necessary time and resources to do so.
- Freelance writers who want to be more productive, save time researching and writing content, and become a better writer.
- Advertising copywriters looking for ways to create more engaging, attention-getting copy.